My breakthrough project in AI Transformation
AI Strategy & Innovations in Insurance
During my time as Director of Data Science for one of the leading innovations and marketing consultancies in Germany, I was the responsible team lead for Data Science & Analytics projects. Although I’ve completed numerous innovations projects with significant business impact, I had a steep learning curve to get there. I want to write about […]
Budget Allocation With AI
Video of the Meetup with Kadir Hallac, PhD (Senior Director of Data Science and Analytics, Aetna/CVS Health) and Olaf Menzer, PhD (Senior Data Scientist – Decision Analytics, Pacific Life) about the future of AI Strategy and Innovations in the Insurance Business.
The call for accountability in marketing has been growing over recent years to justify total investments in the area. Furthermore, to allocate budgets across different marketing channels, managers have been trying to better understand their contribution to sales. To model the impact of marketing on sales, time-series approaches have been proven to be successful. However, […]