What happened? In the earnings call on November 3rd, Zillow’s CEO Rich Barton announced to shut down Zillow’s iBuying operations, its home-flipping business, to cut losses of over $400 million in the third quarter of 2021. This announcement will cut 25% of Zillow’s workforce, immediately caused Zillow’s share price to drop by 25% and inflicted […]
During my time as Director of Data Science for one of the leading innovations and marketing consultancies in Germany, I was the responsible team lead for Data Science & Analytics projects. Although I’ve completed numerous innovations projects with significant business impact, I had a steep learning curve to get there. I want to write about […]
Video of the Meetup with Kadir Hallac, PhD (Senior Director of Data Science and Analytics, Aetna/CVS Health) and Olaf Menzer, PhD (Senior Data Scientist – Decision Analytics, Pacific Life) about the future of AI Strategy and Innovations in the Insurance Business.
The call for accountability in marketing has been growing over recent years to justify total investments in the area. Furthermore, to allocate budgets across different marketing channels, managers have been trying to better understand their contribution to sales. To model the impact of marketing on sales, time-series approaches have been proven to be successful. However, […]