My breakthrough project in AI Transformation

During my time as Director of Data Science for one of the leading innovations and marketing consultancies in Germany, I was the responsible team leader for Data Science & Analytics.  Although I’ve completed numerous innovations projects with significant business impact, I had a steep learning curve to get there. I want to write about a […]

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How to drive Business Value with AI

This is an excerpt of my presentation at the IEEE Cloud Summit 2020 about How to drive Business Value with AI. According to Accenture, 93% of Senior Executives assume their industry will be disrupted at some point in the next 5 years, but only 20% feel they’re well prepared to address it. But that is […]

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Budget Allocation With AI

The call for accountability in marketing has been growing over recent years to justify total investments in the area. Furthermore, to allocate budgets across different marketing channels, managers have been trying to better understand their contribution to sales. To model the impact of marketing on sales, time-series approaches have been proven to be successful. However, […]

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