Learning from Zillow’s AI inflicted loss of $10 Billion

What happened? In the earnings call on November 3rd, Zillow’s CEO Rich Barton announced to shut down Zillow’s iBuying operations, its home-flipping business, to cut losses of over $400 million in the third quarter of 2021. This announcement will cut 25% of Zillow’s workforce, immediately caused Zillow’s share price to drop by 25% and inflicted […]

Read more
The Analytical Journey for successful AI Transformation

Although AI technology has been available for a couple of years now, 85% of companies still struggle in scaling their efforts (Accenture, 2018) and 70% fall short in providing business value with AI (BCG, 2019). That is especially the case, when AI use cases need to be implemented in processes of an organization that require […]

Read more
My breakthrough project in AI Transformation

During my time as Director of Data Science for one of the leading innovations and marketing consultancies in Germany, I was the responsible team lead for Data Science & Analytics projects.  Although I’ve completed numerous innovations projects with significant business impact, I had a steep learning curve to get there. I want to write about […]

Read more
How to drive Business Value with AI

This is an excerpt of my presentation at the IEEE Cloud Summit 2020 about How to drive Business Value with AI. According to Accenture, 93% of Senior Executives assume their industry will be disrupted at some point in the next 5 years, but only 20% feel they’re well prepared to address it. But that is […]

Read more
Motivational Drivers of Brand Attachment

Focusing on the motivational processes underlying consumer attachments to brands, this research examines how competence enhancement and anticipated emotion (anxiety and joy) contribute to attachment. Personal attachment style (attachment anxiety) and type of motivation (intrinsic vs. extrinsic) are included as individual differences. Employing two field studies across different contexts indicates that competence enhancement leads to […]

Read more
Persuasive intent & young consumers

Our research aims to fill in the above-mentioned gap by looking at both children’s understanding of advertising and product cues during decision-making. Currently, it is assumed that understanding of advertisements’ persuasive intent represents the sole factor that children consider during decision-making, which overlooks the role of intrinsic product cues (taste or healthiness) and more complex […]

Read more
Budget Allocation With AI

The call for accountability in marketing has been growing over recent years to justify total investments in the area. Furthermore, to allocate budgets across different marketing channels, managers have been trying to better understand their contribution to sales. To model the impact of marketing on sales, time-series approaches have been proven to be successful. However, […]

Read more
From GLM to GBM (Part 2)

In Part 1, we proposed better revenue and managing regulatory requirements with machine learning (ML). We made the first part of the argument by showing how gradient boosting machines (GBMs), a type of ML, can match exactly, then exceed, both the technical merits and the business value of popular generalized linear models (GLMs) using a […]

Read more
From GLM to GBM (Part 1)

Insurance and credit lending are highly regulated industries that have relied heavily on mathematical modeling for decades. In order to provide explainable results for their models, data scientists and statisticians in both industries relied heavily on generalized linear models (GLMs). However, this post argues that it’s now time for a transition to a more contemporary […]

Read more