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WORKING IN SINGAPORE

my personal experience

Latest Blog News

Actual Research Topics

Singapore. A city like this I have never seen before. Beautiful parks, wonderful architecture, great food and very nice people. After traveling around the world, which is a great side effect of my job, I got the chance to work as a lecturer in Singapore.

This city seems to be really big with it’s millions of people but when you spend a couple of weeks there you will see that it is just a little town. Don’t understand me wrong, it is a big city but it has the charm ...

Have you ever heard saying somebody: “I love this brand!”? Why do we attach ourselves to brands? What can brands provide to us we do not get from others? In this research project we wanted to investigate the interaction between real social relationships and relationships to brands.

In doing so, we asked the participants if they feel secure in their relationships related to their relationship partner. Although mostly they do so, we found differences in current relationship security. Furthermore, we showed our participants different brands in ...

CONSUMER PSYCHOLOGY RESEARCH

In this research project my students and me want to understand what are differences between the people we donate money to and people we do not want to donate to. We investigate different characteristics of these people and provide a survey with a couple of so called scenarios. In these scenarios we describe people based on real charity advertisements to see why we are willing to help one person but not the other person. We ask different questions related to emotions, your thoughts about this person and also ask for the willing to help this person in the scenario. We would be proud to have you as a participant for this study in Germany and Australia.

THE MYSTERY OF APPLICATIONS

which apps do we buy?

In order to investigate the phenomenon of applications, we collect a huge sample of different apps to design our own ones. We want to see what are the reasons why you buy an app. Which apps are better than others and what is the price you are willing to pay for an app with a special benefit. We thank you for participating in this project because there is actually no research about and because this topic gets more and more important.

THE RISK OF COPYRIGHT INFRINGEMENTS ON INTERNET

is “liking” prohibited by copyright law?

Do you really know what you are doing on the internet? Are you sure that it is allowed what you do? These are good questions and mostly we do not know if something is against the law. We just do it because our friends do it and think it is right. But if it is right we can not say. Let us get more information about your online surfing behavior and see if we find something that is against the law. Please answer correctly to get good results. I’ll publish the results here.

Take part in the survey (Australia & Germany, 80% done)

Request further information about this project

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Who am I?

Hello Visitor, my name is Michael Proksch. I am researcher in the area of consumer psychology. This is my private website. I conduct studies in different countries and I am proud to work in these area with a lot of friends. Here you can find a few of my projects, which I would like to share with you. If you have any questions or want to be a part of it, do not hesitate to contact me.

Cheers,


Michael

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COLLABORATIVE CONSUMER RESEARCH

BE PART OF INTERNATIONAL

RESEARCH PROJECTS

DEAR CONSUMER,

I am proud to be able to do research in consumer psychology with the help and support of you. Our research topics are brand management, consumer -brand attachment, intercultural consumer differences and especially helping behavior. If you want to share your opinion with me, subscribe to my research newsletter and you get invitations to be part in any project you want to be a part of.

Cheers,

Michael

CONSUMER ATTACHMENT - MOST IMPORTANT RELATIONSHIP CONCEPT

research results

The research in consumer relationship management is a wide field describing consumer behavior related long term relationships as the most influential impact on successful company leadership.

Although there are constructs like trust or satisfaction as important drivers of purchase intention there is only one phenomena defining the relationship strength ...

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WHO GETS OUR MONEY AND WHY?

beneficiary characteristics & helping behavior

Research Newsletter

SUBSCRIBE to RESEARCH NEWSLETTER

Here you can subscribe to my research newsletter to receive invitations to take part in our studies. You can always unsubscribe if you want.

WHY WOMEN TREAT BRANDS LIKE MEN

research results

Take part in the survey (Germany, 50% done)

Request further information about this project

Take part in the survey (Australia & Germany, 90% done)

Request further information about this project